MEDIA PLANNER (DIGITAL AND SOCIAL)

Summary of Position:

The Media Planner is responsible for campaign management activities across both digital media and paid social plans for the team’s roster of clients. Such activities include campaign set-up, documentation creation and maintenance, QA, performance reporting and billing reconciliation. This is a client-facing role and He/she/they will work with internal teams across all agency pillars. This role is also responsible for identifying and implementing optimizations as approved by senior team members and clients.

Responsibilities:

Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. performance media, audience-based buying, remarketing, branding campaigns, etc.) both independently, and in support of team managers
Demonstrate diligence, attention to detail and adherence to digital media and paid social best practices throughout the full campaign life-cycle
Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
Assist in the development of client-facing materials, such as presentation decks and campaign performance reports
Manage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for campaign launch
Traffic campaign tags through the ad trafficking platform Google CM360
Run the campaign QA process to ensure accurate campaign implementation, pacing and performance
Responsible for keeping up-to-date billing charts and working with billing department to ensure all bills are paid
Follow, analyze, and optimize against digital trends and the latest technological advancements in media landscape
Participate in writing agency POVs to evaluate media opportunities and increase knowledge sharing throughout the company
Utilize planning tools such as comScore, MRI and other resources to create high level media plan strategy

Qualifications:

Bachelor’s degree or higher in marketing, advertising or equivalent
2-3 years of experience of digital and social media buying in an agency setting
Advanced knowledge and experience with the following platforms is required:
Meta Business Manager
Google Campaign Manager 360
Experience in other RTB systems: Twitter, Reddit, Snapchat, TikTok, etc. is preferred
Experience with programmatic buying a plus
Understanding of traditional and interactive media planning elements
Experience working in an integrated capacity with Planning, Account and Creative teams
Knowledge and understanding of tools and resources such as comScore, MRI and Vivvix
Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
Strong analytics, organizational, and communication skills
Proficiency in Microsoft Office Suite and/or Google Suite with intermediate to advanced understanding of Excel/Sheets

Salary Range $65,000-77,500

MODCO Media

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Media Planner