Job Title: Social Media Manager
Position Overview
We are seeking a highly organized, trend-savvy, and proactive Social Media Manager to support and execute the social strategy for the company. This role will work closely with the Social Media Director to bring campaigns and daily content to life across platforms including Instagram, TikTok, and emerging channels.
The ideal candidate is deeply immersed in social media culture, understands fast-moving content environments, and can seamlessly balance planning with real-time execution.
Key Responsibilities
Social Strategy Execution
- Partner with the Social Media Director to execute a cohesive social media strategy aligned with business and brand goals
- Translate high-level strategy into daily content plans and actionable initiatives
- Support growth, engagement, and conversion across all platforms
Channel Management
- Oversee day-to-day management of social channels including Instagram, TikTok, and others
- Schedule, publish, and optimize content across platforms
- Ensure consistency in voice, tone, and brand messaging
Content Calendar & Campaign Planning
- Own and manage the social content calendar across all platforms
- Plan and execute campaigns, launches, and key brand moments
- Coordinate content timing with product drops, partnerships, and marketing initiatives
Trend Monitoring & Cultural Relevance
- Stay current on social trends, viral content, and cultural moments—especially on TikTok
- Proactively identify opportunities to engage in real-time conversations and trends
- Bring fresh, relevant ideas to keep content timely and competitive
Performance Tracking & Optimization
- Monitor daily and weekly performance metrics across platforms
- Provide insights and recommendations to improve engagement and reach
- Support testing and optimization of content formats and posting strategies
Cross-Functional Collaboration
- Work closely with creative, marketing, and production teams to execute content
- Collaborate with the Social Media Director on campaign strategy and reporting
- Assist in coordinating content captured by internal teams or talent
Qualifications
- 3–6+ years of experience in social media management or digital marketing
- Strong understanding of Instagram, TikTok, and emerging social platforms
- Experience managing content calendars and executing campaigns
- Excellent organizational and time-management skills
- Strong written communication and understanding of brand voice
- Analytical mindset with the ability to interpret social performance data
Salary $100,000-$115,000
